An impressive investor pitch, together with a well-done hedge fund pitch book can make or break your marketing strategy, and ultimately, your business. What Works and What Doesn’t Many managers make the mistake of jumping straight to hard data and bragging about their returns. Before an investor becomes interested to hear the finer details of your strategy, they need to get a good impression of the basic elements of your company: your vision, strategy, and culture. Only when they like the general picture will they want to see more. When pitching to investors, you need to present both quantitative and qualitative information. You need to explain, in simple, relatable terms, what your growth strategy is and how your process works. You need to create a clear picture of who you are, how your team was selected and what your individual capabilities are. Lastly, and perhaps most importantly,you need to define precisely what sets you apart from competition. . If your investor is unable to understand how your process works from ideas to actual risk management practices, then it will impossible for them to imagine how returns can be generated. Only when they can have a confident grasp of your process will they be eager to invest in your fund. Making the Pitch Flow While content is important, the structure of your pitch is will also make a big difference. There is no need for a step-by-step guide through your process. This may become tedious and incomprehensible. The vital element is for you to be able to trace a clear path of growth for your investors. Start with a compelling elevator pitch, elaborate with easy-to-understand content, and end with a strong call to action. Investors must leave the meeting room feeling confident that they understand your company, and eager to be a part of its inevitable success. Delivery Matters Fund managers are generally skilled when it comes to strategy and analytics, but not necessarily in public speaking. Fortunately, a good pitch can be practiced repeatedly to make a good impression. Practicing will enable you to exude confidence when delivering your pitch to a room full of investors. Other elements than come with the pitch, such as a high-quality hedge fund pitch book, tear sheets, and a professional-looking website will add to the overall impressiveness of your pitch, and give you that extra boost of confidence that you need to become persuasive to investors.